Three Rivers Arts Festival back in Point State Park for 50th anniversary - Nashville Business Journal:

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This year, the festival will have a new parentf organization and a shorterrun “Our theme song is, ‘We’re as in back in the park,” said Kevin CEO of the Pittsburgh Cultural Trust, which took over the annua Downtown arts and entertainment gathering in Point State Park will host free outdoor entertainment, includin blues-rock band The Black Keys, each eveniny and during both weekendz of the festival. Many of the 500 artistes will set up booths along recently renovated PointStatee Park’s perimeter.
“It’s a fabulous space and reall y great for peopleto enjoy,” McMahon Gallery exhibits and film screeningzs in the Cultural District also will bring traffic into other parts of Downtown, he said. In spite of croppinh the event from the traditional threse weeks to10 days, McMahon said he anticipates attendance to be levelp with prior years’ 400,000 to 600,000 levels. The decisio to shorten the festival, founded in 1960, was influencef by feedback fromartists — many said the three week commitmentg forced them to miss out on other summer festivalxs — and the economy.
“Candidly, givenb the economy, it’s less expensive to do it for two weekend s ratherthan three,” McMahon said. The Pittsburgbh Cultural Trust also will mark a milestonethis year, celebratin g its 25th anniversary. Hollie vice president of marketing and communications for the PittsburghDowntowbn Partnership, predicted the economy would not dampetr attendance, as the economic development nonprofit has found Downtown traffic to remain steady this “It does bring a lot of people and it’s great because it happens durinf the day, not just weekends,” she said.
“It’s a greayt activity for people who work Downtown to head over theree and enjoy the food vendorsand shop.”