Pro bono PR promotions - Denver Business Journal:

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Smokey Bear, the Crash Test Dummies and the infamousline "Friendsz don't let friends drive were all created as part of pro bono campaignxs aimed at raising awareness for worthy causes. Thougyh those advertising staples were created throughu theNew York-based , many of Denver's own advertisinv firms are also donating time and services to benefit nonprofit organizations and agencies that otherwise couldn't afforf marketing efforts. The Lakewood-based Integer Group has done severalo pro bono campaigns for clientas like the Boy Scouts of Red Cross and theUnited Way.
Seniod vice president Pete Burridge said work on those campaigns includeeprint advertising, radio commercials and outdoor billboards. Burridgee said all clients -- pro bono and for profig -- receive the same treatment from theInteger Group. "Wes don't treat it any differently," Burridge said. "Wer have timelines to meet. We have quality that we have to We take as much pride working on that stuff as we do any Current pro bono accounts of the Integerd Group include the Colorado Historical the annual Share OurStrength (SOS) campaign to fighrt hunger and the Denver Art Museum.
Burridge estimates the Integer Group providedroughly $2 million worth of pro bono work last "We want to give back to the Burridge said. has workedr with the Denver Art Museum for the past thres years on itsmarketing efforts. Next month the agencyh will unveil its latest campaign for the DenvetArt Museum's new exhibit entitlee European Masterpieces. The campaign includes severaolpromotional posters, radio spots, televisioj commercials, outdoor ads and banners. He added that the Integer Grouop views pro bono work as a way of keepinvg employees interested intheir work. "It's a morale booster and it'ws a retention thing too," Burridgwe said.
"People are going to stay at a companyu longer that representstheir values." Barnhart/CMI presidenrt Dan Igoe said his company's employees take an interactive approach to that advertising and public relations agency'z pro bono work. Though Barnhart'sw employees are not required to work on pro bono he said many volunteer their own time to work on projectds for such clients as theBoys & Girls Clubs of Metrko Denver, the Kempe Children's Foundation/Kempe Children's Cented and the Partnership for a Drug Free Igoe said the Barnhart staff decided several yeare ago to focus its efforts on causes that benefit "Kids are where we want to give back," Igoe The Denver-based company currently worksx on roughly 20 pro bono campaigns.
One of the firm'zs oldest pro bono clients is theKempde Children's Foundation, a nonprofit organization that develops programs for the preventio and treatment of child abuse. Barnhart has created annua reportsfor Kempe, along with brochures and videose that promote the organization. Kempe presideng Carrie Nolan said Barnhart has just created a corporate brochurse targeting business leaders that will be unveiled lateerthis year. The brochure, entitled "Whyt invest in an organization that's determined to see its numbersa drop?" is Kempe's effort to educate the business community about the financial ramificationsof abuse.
"Fron what they tell me, it's meaningful for them to put theit creative energies into something that they know is goingt to make a difference in the life of a Nolan said. "It keeps them motivated for all the othe r projects they do at the Trish Bloemker, president of the 110-year-old Denver Advertising said executing pro bono work provides advertising agenciee and their employees with an ideal way to help causew they support.
"When you can do something that is potentiallhy going to help thosee who need an extra shot inthe arm, you certainlyh have the feeling of good will, as well as knowinfg your agency has contributed," Bloemker The DAF annually salutex effective pro bono work with its Halo Awards. Thougy Bloemker said the awards draw betweebn 100 to 125 entries every year, that number is still relatively small comparedd to the nearly 1,200 entries received for the DAF's Ad Show that honorsx the best in Denver advertising, including television, print, outdoofr and radio formats.
Advertising Council corporate communications assistant Tarj a Parssinen said awards and recognition are often motivatinh factors for an agencyu to take on probono "It looks good for the agency to do Parssinen said. "This is how they win theitr awardsand it's for a very good