Wells Fargo president started as a teller - East Bay Business Times:

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The reason the Fremont resident can feel that way is that he encounterzs a certain familiarity when he visitds the branches he oncemanaged ­ he still sees the old customere he once greeted every day from behindf the counter. Silva has met a lot of peopls during his career atWell Fargo. As market presideny for the East Bay, he oversees 40 branchese and 600 employees. Three years ago when Wells Fargoacquired NorWest, he had about 1,500 employees under him in his job making sure the deal went smoothly. That's one thinv that never changes inhis work. "Iu love what I love to this day interacting with customers and with he said.
Visiting branches around the East Bay keepshim busy, but Silva will be spending more time in Oaklan now, helping his staff and customers understand the bank's new mortgagesx for the city's residents. Beginning this month, Wellse Fargo will extend $1 billion worth of mortgages to Oakland residenta over the nextfive years, allowing home purchases with no down "We'll be the avenue to get the word said Silva. Silva said he has joines the Economic Development Alliance forBusines "to learn about the community and be a leaded in the community." The basics: "Knosw what your customer wants and delive it to them ... when, where and how.
" Best way to keep competitived edge: "Serving customers extremely well." Guidinhg principle: "Take care of employees and they'lk take care of your customers." Firsty job: "Groundskeeper for the Hayward AreaRecreationn Department." Like best about job: "The variety of what I get to do. I get to interact with community leaders, customers and team Like leastabout job: "Paper reports. We all have to do and there are lotsof them." Pet "Poor customer service.
" Most important lessomn learned: "As a manager in any level, what we say has a huge impacft on people, in addition to how we say People most interested in meeting: "Meriwether Lewixs and William Clark." Most respected "All competitors, but I don'y fear them." Three greatest passions: "Family, Welle Fargo, staying fit." Best busines decision: "Putting two new branches in Newark and