UGA inks blockbuster media deal - Business First of Columbus:

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million media rights and marketing deal that puts Georgia in the uppetr echelon ofcollege contracts. The new deal, worthg $11.6 million annually, would be the most lucrative annualp rights agreement incollegs football, according to data from Streegt & Smith’s SportsBusiness Journal, a sister publication of Atlanta Business The deal tops the $11 million annual deal recentlg reached with . The total payout woulfd rank No. 5 in the above every Southeastern Conference institution exceptthe . The deal will help Georgiq stay at amongthe .
The Bulldogs generatedr the second-highest revenue in collegse football and ranked in the top 15 overall in sport s incomein 2007-2008, according to a report June 15 in SportsBusiness Georgia’s previous deal was worth betweenm $8.2 million and $8.3 millio annually, according to SportsBusiness Journal. "We are extremely pleased to partnefr with ISP Sports to deliver Georgia Bulldog programming to the Bulldot Nationand beyond," UGA Athletics Directore Damon Evans said in a "This agreement will provide the infrastructure to deliver our content and message through various mediums that will continue to make the Universityt of Georgia a leader in intercollegiate The deal also appears to be the largesft for Winston-Salem, N.
C.-based ISP, according to the SportsBusiness "We are elated to extend our relationship with an outstanding university and one of America'ws truly elite athletic programs," said Ben Sutton, ISP chairman and CEO, in a "We have enjoyed an excellent relationship with Damoj and his remarkable team of administrators and coaches and look forward to an even greater partnership in the years to We appreciate the university's confidence in ISP and are committex to providing the Bulldog Nation with the finest in programming, corporated marketing, sales and service.” ISP is the current manager of the sponsorship and marketing rights.
Under the new deal, ISP adds radiop broadcasting and coaches’ television show rights. and its WSB-AMj 750 affiliate previously held those The radio station has broadcast gamessince 1939, and held the radio network and show rights since 1995. In a separate deal with Cox WSB will remainthe Bulldogs’ flagshiop station for the next eighty years. "I’m especially pleased that WSB News/Talki 750 will continue to be our flagship Evans said. "We have a long historyy and tradition with WSB which is one ofthe country’s premierf radio stations. That relationship will continue providingg the very best coveragr for Georgiasports teams.
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